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Social media strategies the most successful businesses are using

Everyone is on social media. It’s hard not to be. As a result, it’s important for your business to have a social media presence.

But how can apps like TikTok and Instagram boost your business?

Keep reading to learn how to make social media work for your business. The following social media strategies will get you on the right track.

Often a business owner feels stretched thin or in need of executive leadership but is not in a position to make a full-time hire. If this sounds familiar to you, then you may want to consider hiring the services of a fractional CxO.

Unsure of what exactly a fractional CxO is, or what the benefits of hiring one are? Don’t worry, just read on to find out everything you need to know.

Table of Contents

You need to have a goal

Before you start posting, you need to figure out why you want to use social media. What do you want to get out of posting?

Here are a few common goals to get the ball rolling:

  • Reaching out to new customers

  • Establishing a relationship with existing customers

  • Brand awareness

  • Advertising specific products or sales

  • Increase sales

  • Bring more people to your website

Most likely, you will have multiple goals. With the right social media strategy plan, you can pursue and achieve all of your goals.

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Establishing your brand​

Your brand should be seamless across all platforms. This means you should have the same username for all platforms (if possible) and the same profile picture. 

Another part of your internet branding is the tone of your posts. Is your brand witty? Or is it more serious? Your attitude should transcend across all your social platforms.

The tone you decide for your posts also needs to be tailored towards your audience. 

Know your audience

Your client base and audience play a big factor in how and what you post. What you would post for Gen Z girls is different from what you should post for middle-aged dads. 

Your audience is determined by the target customer of your business. Consider who your product is marketed for and let that guide who your audience is on social media.

What platforms do you want to use?​

Each social media platform offers something different. Your client and your product will steer you in the right direction. Here are the most popular social media platforms in 2021:


Instagram is a visual platform. Everything you post on Instagram is either an image or a short video. You also have the option to post stories that only last 24 hours.

For clothing companies and restaurants, Instagram is a great social tool because these businesses can easily translate into visual content. 


While you can post images on Twitter, the platform is more tailored to words and links.

Additionally, on Twitter, it is easy to search up your brand and see what people are saying. You can quickly reply back to those talking about your business. 


On Facebook, you can create a page for your business that people can like and share. You can post longer updates about the business and interact with customers in the comment section.

If you plan to do any sort of paid advertising for your business, Facebook is a great place to start.


Snapchat is different from the other social platforms in the sense that your posts only last for a matter of hours.

Businesses can post “stories” and those who follow the business can tap through them. Your business can also do paid advertising on Snapchat through promoted video ads or camera filters.


If your business has a professional audience or is more of a service rather than a product, LinkedIn might be the best social media for you.

You can establish your brand and business on LinkedIn and even network with other businesses.


Don’t underestimate the power of TikTok. While you might think of dancing teenagers when you think of TikTok, there is so much more than to the app.

Any business can promote themselves on TikTok and due to the algorithm, your target customers will find you.

Keep in mind, you definitely don’t have to constantly post on every single social media platform mentioned. It’s good to have some sort of presence on all of the main social platforms, but you can focus your efforts on a few of them.

If your target customer for your business is young people ages 16-25, then focusing on TikTok, Snapchat, and Instagram might be your best bet since those are the most popular social platforms for that demographic.

Quality over quantity

Don’t post content just for the sake of posting. It’s a waste of your time.

Instead, take the time to think out your posts. Especially on scrollable social media platforms like Twitter and Instagram, it’s better to have a few quality posts than a whole bunch of nonsense.

Frequency of posts

Just as you can post too little on social media, there is a thing as posting too much. When your followers get a notification for your post, they should be excited to check it. Don’t post so much that they unfollow you.

Finding the right frequency can be a game of trial and error. Try posting twice a day for a week and then once every other day for a week and see the difference in engagement, if there is one.

Finding hashtags that work

Hashtags help people find your business, especially on Twitter and Instagram. However, you will want to use fewer hashtags on Twitter than you would on Instagram. Hashtags on Twitter will use up your 280 character limit.

On Instagram, try a variety of tags. A good mix would be a few super popular tags (used over a million times) along with a few niche ones (somewhere in the 25k uses zone). 

Follow up with comments and messages

No one likes to be ignored; follow up with the comment section of your posts. This shows your followers that you care about your customers. You can also answer questions about your products if they come up.

Who is going to run your social media?

Social media is a lot of work and requires planning. Most likely, you will need to hire a social media manager or designate someone to manage the social media channels.

If no one on your existing team has room on their plate, consider reaching out to Fractional Teams.

The best social media strategies for your business

When used right, social media can be a powerful tool for business. With some goals, research, planning, and consistent posting, social media can boost your business. 

Want help developing social media strategies for your business. Reach out to Fractional Teams.

Hi! I'm Snizhana Protas, Content Marketing Specialist at Fractional Teams. I write about all things B2B marketing and sales.

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