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Latest updates and insights from our team
Insights from our experts & news from Fractional Teams and the industry.
BLOG
Latest updates and insights from our team
Insights from our experts & updates from Fractional Teams and the industry.
Explore practical examples of how to deploy AI algorithms to segment customers and identify persona profiles…
AI in customer research and segmentation
May 7, 2024
Explore practical examples of how to deploy AI algorithms to segment customers and identify persona profiles…
SEO analytics guide
April 23, 2024
Learn how to gain an advantage in a highly competitive online environment and improve your performance…
Community Building: Turning followers into brand advocates
January 31, 2023
Learn how to increase customer loyalty, boost sales and fuel your business growth by building a…
Value Proposition Canvas: Uncover genuine needs of your customers
October 13, 2022
Value Proposition Canvas is a framework that ensures a fit between your product and customers. Download…
Product Canvas Template: Looking at a big product picture
September 21, 2022
Learn how to create a Product Canvas to encapsulate your product’s vision and strategy in a…
Persona Profile: What are customer personae and why they matter?
August 31, 2022
Building a successful product means keeping its users in mind. Learn how to develop a value-orientated…
Sales Prospecting: Proven strategies that increase Lead Generation
August 26, 2022
Want to get more B2B sales leads? Read about proven prospecting strategies to help you generate…
The BEST marketing CRM automation tools & platforms
August 22, 2022
We review the best marketing automation platforms to help you streamline digital marketing and increase sales.
Why the UK PSTN switch off matters to EVERYONE
August 9, 2022
What is the PSTN (Public Switched Telephone Network), why did it matter so much and why…
Analysis 101: Make your competitors work for you!
June 8, 2022
This blog provides a step-by-step guide on how to conduct a detailed competitor analysis and some…
Nuts and bolts of good B2B marketing
January 28, 2022
This post answers the most commonly asked questions about B2B marketing and gives you some helpful…
Is a fractional marketing team right for you?
August 24, 2021
Read about the benefits of hiring a Fractional Marketing Team and why it is a cost-efficient…
All of the many potential benefits of having a fractional CxO
August 1, 2021
Hiring a fractional CxO has many potential benefits for small businesses wanting to grow at a…
Social media strategies the most successful businesses are using
July 27, 2021
Keep reading to learn how to make social media work for your business. The following social…
RAD, DAD, LSD… or how to make sense of all the Agile frameworks?
July 1, 2021
RAD, DAD, LSD, ASD – there're a lot of acronyms in Agile. Read this article to…
Why you should adopt Extreme Programming practices?
June 22, 2021
Extreme Programming (XP) practices might seem too extreme for junior developers and for those who are…
Every sales, marketing and product team needs a SCOTSMAN!
May 29, 2021
No, not that kind….. Of course, I’m talking about the SCOTSMAN principles: Solution, Competition, Originality, Timescale,…
When companies lose the will to change
May 2, 2021
Willingness to change is key to success, but why do some companies lose it? Read this…
Doing Agile (and not much else)
April 25, 2021
Find out why doing Agile isn't enough for product success and why companies need some external…
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